01
Sport-specific federation affiliates
Regional and state-level chapters of national governing bodies, with seasonal fundraising built around competition calendars and athlete development cycles.
Performance digital fundraising
Built for the waysports raises money.
Rally & Cause is the first digital marketing agency built exclusively for sports nonprofits. The way your mission raises money, serves athletes, and builds community doesn't fit any other playbook. Whether you run on a season, a calendar, or both, we build the systems that grow your donors, your community, and the work itself.
Google Ads Management & CROSEO & Domain AuthorityEmail & Donor RetentionBrand & Website DevelopmentSocial Media Management & Content
The funding gap between for-profit marketing and nonprofit marketing is wider than most people realize.
- For-profit companies invest 7.7% to 9.4% of revenue in marketing.
- The median U.S. nonprofit spends 0.66% of total expenses on advertising.
The result is predictable: underfunded campaigns, inconsistent donor pipelines, and missions that don't reach the audiences they deserve.
Rally & Cause exists to close that gap. We're pioneering a new standard for what digital marketing looks like in the sports nonprofit space, built around the calendar and culture of sports.
Sources: Gartner 2025 CMO Spend Survey (7.7% of revenue, surveying 400+ CMOs at large enterprises). Deloitte/Duke CMO Survey 2025 (9.4% of revenue, surveying US companies of varied sizes). Whole Whale 2024 Nonprofit Advertising Benchmark Study with CauseIQ (median 0.66% of total expenses on advertising among 7,000+ U.S. nonprofits).
Who we serve
Sports nonprofits of every structure.
Whether your year is shaped by a season, a competition calendar, or continuous year-round programming, we build around how your organization actually operates.
Swipe to see all five
01
Sport-specific federation affiliates
Regional and state-level chapters of national governing bodies, with seasonal fundraising built around competition calendars and athlete development cycles.
02
Community & adaptive sports missions
Youth athletics organizations and adaptive sports nonprofits that need sustainable donor systems and consistent community visibility year-round.
03
School & college athletic foundations
Booster clubs and athletic foundations with fundraising built around the academic and athletic calendar.
04
Athlete-led foundations & charities
Personal charitable foundations led by current and former athletes, with year-round donor relationships that compound between news cycles and appearances.
05
Sport-for-development organizations
Nonprofits that use sports as a tool for social outcomes, where the sport is the vehicle, not the end.
Your calendar
We build around your calendar, not ours.
Generic fundraising playbooks run January through December. Sports nonprofits don't. Your year is shaped by registration windows, competition seasons, championship weekends, and planning months that determine next year's roster and budget.
Pre-Season
Build your donor pipeline before the season creates momentum. Google Ads, SEO, and email sequences running before attention peaks.
In-Season
Amplify events, convert emotional moments, and turn spectators into supporters with paid media and content while attention is highest.
Post-Season
Lock in recurring giving, reactivate donors, and capture goodwill before it fades through targeted email and retention campaigns.
Off-Season
Build the sponsorship pipeline, strengthen your brand, and plan the infrastructure for next year's growth.
The sector trend
Donor counts have fallen every year since 2020.
The nonprofit sector lost roughly 18% of its donor base over four years. Without a deliberate digital strategy, the trajectory continues. With one, it doesn't have to.
Donor count decline
-18.4%
2020 - 2024
Retention rate (2024)
43.1%
Down from ~50% in 2020
New donors lost
-7%
Year over year in 2024
Sector average (no strategy)With a managed system (example)
Sector data: Fundraising Effectiveness Project, 2024 Q4 Report. The orange line is a directional example of what a managed donor acquisition system can produce, not a guarantee.
How we work
Engagements start with a conversation.
We don't take on work we haven't earned. Here's how it starts.
Step 01
Diagnostic call
We talk for 30 minutes about your organization, your season, and where you currently stand. No pitch deck. If there’s a fit, we move forward.
30 min, no commitment
Step 02
We get to work.
Every engagement starts the same way. The first month is dedicated to understanding your organization - your season, your donor history, your existing channels, and what’s been tried before. That research shapes everything that comes after. It’s not a separate process. It’s just how we start.
Month-to-month or annual engagement
If it's not the right fit after the diagnostic call, we'll tell you.