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Field notes on sports-mission fundraising.

Short essays and frameworks on how sports-mission nonprofits actually raise money. Updated as we learn things worth sharing.

Essay · May 2026

The 0.66% problem.

For-profit companies spend between 7 and 9 percent of their revenue on marketing. The average nonprofit spends 0.66 percent. Why sports nonprofits are invisible and what it's costing them.

5 min readRead essay

Essay · May 2026

$10,000 a month. Free. Unclaimed.

Google offers every registered 501(c)(3) nonprofit up to $10,000 per month in free search advertising credits. Most sports nonprofits either don't know it exists or let it go dormant.

6 min readRead essay

Essay · May 2026

The 81 percent problem.

The average nonprofit retains only 19 percent of first-time donors. The other 81 percent give once and never return. That is not a donor relationship failure. It is a system failure.

8 min readRead essay

Essay · May 2026

Why your fundraising calendar should match your competition calendar.

The standard nonprofit fundraising year has three big moments: end of fiscal year, end of calendar year, and #GivingTuesday. For sports-mission nonprofits, that rhythm makes very little sense.

6 min readRead essay

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