Service

Social media for sports nonprofits

Sport suits social media well: a season generates genuine moments on a regular cadence. The difficulty is that those moments arrive during the season, when the people who could capture and post them are busy running the thing that created them.

Who this is for

Organizations with an account that goes quiet between seasons, organizations posting the same image to every platform, and organizations with real game-day access and no plan for using it. Also organizations considering paid social for the first time and unsure whether it is worth it.

The problem it addresses

One possible pattern is a feed that documents rather than communicates: scores, results, thank-yous. It is accurate, and it gives a new viewer little reason to follow or give.

The second is cross-posting. Platforms differ in the formats and behaviors they favor, and these change over time, so a single asset pushed everywhere is unlikely to suit any of them well.

The third is the off-season. Attention built during a season tends to decline over the quiet months, and without a plan the next season can start by rebuilding an audience the organization already had.

What we do

We look at which platforms your supporters actually use, and are willing to say that one you are maintaining may not be worth the effort.

We build a content plan around your season: what gets captured during games, what is produced ahead of a campaign, and what carries the off-season so the audience is still there when you need it.

We produce native content — short-form video, athlete and program stories, event capture — rather than reformatting one asset across platforms.

Where there is paid budget, we run it as a sequence: reach people who do not know you, bring back the ones who engaged, and ask the ones who already know you, rather than running a single boosted post.

What is included

Platform strategy and posting cadence
Content calendar mapped to the competitive season
Short-form video and game-day capture
Athlete, family and program storytelling
Paid social run as a three-stage sequence
Community management and inbound replies
Reporting on what reached people and what converted, separately

How the work runs

Audit and platform choice. What exists, what performs, and where your supporters actually are. This often ends with fewer platforms than the organization was trying to maintain.
Season content plan. A calendar tied to your competitive year, including what has to be captured in person and by whom.
Production and publishing. We make the content and run the accounts, or we build the system and templates for your team to run, depending on which you want.
Paid layer. Where budget exists, a staged campaign rather than boosted posts, with the audience logic set up so spend is not concentrated on people already committed.

What you provide

Access to games, events and the people in them, including any consent required to photograph minors
Accounts and administrative access to each platform
A point of contact during the season who can confirm facts quickly
Paid budget, if the paid layer is in scope

What we do not do

Stated plainly, because the boundary matters more than the pitch. Our approach page lists what falls outside the whole practice.

We do not buy followers or engagement.
We do not manage personal accounts for staff or athletes.
We do not promise follower growth, virality or a donation figure from social.
We do not handle photo consent or safeguarding policy for minors. That is yours, and it has to be in place before we capture anything.

A realistic next step

Send us your accounts and your season calendar. We will give you a read on where your effort is best concentrated and what you could reasonably stop doing.

Talk it through first.

Tell us where the organization actually is. If this is not the right thing to spend on first, we will say so.

Start a conversation