Service

Web design and development for sports nonprofits

The website is one of the digital assets an organization can directly control. Search rankings, ad accounts and social reach sit on platforms whose rules can change. The site is what the rest of the work points at, which is why we usually argue for building it first.

Who this is for

Organizations whose current site was built by a volunteer, a board member's relative, or a template chosen years ago, and which now has to carry real traffic from a campaign, a grant application, or an Ad Grant account. Also organizations that are about to spend on advertising and would otherwise be sending paid traffic to a page with an unclear conversion path.

The problem it addresses

The problem is rarely that a site looks bad. Common sources of friction include slow mobile loading, unclear donation paths, and unnecessarily long forms. Each of those adds a step where someone who intended to give may not finish.

The second issue is structural and invisible. Clear page structure and structured data help search and AI systems interpret what the organization is, who it serves and where it operates; they do not guarantee accurate description or inclusion. That is a markup question as much as a copy one, and it does not resolve on its own.

The third is capacity. A strong season or a local story can multiply traffic quickly, and a good month is an awkward time to discover the site cannot carry it.

What we do

We start by establishing what the site actually has to do: which actions matter, in what order, and for whom. For most sports nonprofits that is donate, register, volunteer and sponsor, and those four rarely deserve equal weight.

Then we build mobile-first, since much of this audience is on a phone when they engage. We keep the page weight down, the fonts self-hosted, the images sized, and the layout stable while it loads.

The donation flow gets specific attention. Fewer steps, fewer fields, a clear recurring option, and an honest confirmation that sets up the follow-up email rather than ending the conversation.

Structured data goes in as part of the build rather than as an afterthought: organization details, breadcrumbs, and article markup where it applies, so search and AI systems have something unambiguous to read. Interpretation and inclusion remain theirs to decide.

What is included

A redesign of an existing site, or a new build from scratch
Mobile-first layout and accessibility review, including keyboard and screen-reader checks
Page speed and Core Web Vitals work: image handling, font loading, layout stability
Donation, registration and contact flows built for completion rather than for looks
Organization, breadcrumb and article structured data
Analytics and conversion tracking wired up so the site reports on itself

How the work runs

Audit and priorities. We go through the current site, what it is being asked to do, and what is actually happening on it. You get a written read on what is worth keeping, what is costing you, and what we would change first.
Structure and content plan. Page map, URL structure, and what each page has to say. This is where we decide what the donation flow looks like and which pages exist at all.
Design and build. Design in the browser rather than as flat mockups, so speed and responsiveness are part of the work rather than a cleanup step at the end. You review at real breakpoints on a real phone.
Launch and handover. Redirects mapped from the old URLs, analytics verified, and a walkthrough of how to update the things you will want to update yourself.

What you provide

Logo files and any brand assets you already have, or a decision to include branding in the scope
Access to the current domain, host and analytics, or the ability to get it
Photography of your programs, or a decision about how we source images
One person who can approve decisions without a committee round for each one

What we do not do

Stated plainly, because the boundary matters more than the pitch. Our approach page lists what falls outside the whole practice.

We do not build or replace donor CRMs. We will integrate with the one you use.
We do not provide legal or tax advice about your organization, including anything about charitable status.
We do not write grant applications, though we will build the pages a funder will look at.
We do not guarantee a search ranking or a donation volume as a result of a rebuild.

A realistic next step

A 30-minute call where we look at the current site together and tell you honestly whether a rebuild is the right first move. Sometimes it is not, and the honest answer is that the money is better spent elsewhere first.

Talk it through first.

Tell us where the organization actually is. If this is not the right thing to spend on first, we will say so.

Start a conversation